Our vision of a sustainable e-cycling system is one that can prevent the premature disposal of PCs and other electronic equipment that could be reused and helps bridge the large digital divide that exists in a country of over a billion people.

We strive to continuously learn, adapt and improve our sustainability performance by embracing technological breakthroughs, system efficiencies and an ethic of community support. We measure our profitability by looking at the complete triple bottom line of social, environmental and economic performance.